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Question Posted By

  • danny
  • Questions : 2332
  • Solutions : 238

Question Description


Case Study 2: Improving E-Mail Marketing Response
Due Week 8 and worth 160 points

Read the following case study.

Students, please view the “Submit a Clickable Rubric Assignment” in the Student Center.
Instructors, training on how to grade is within the Instructor Center.

A company wishes to improve its e-mail marketing process, as measured by an increase in the response rate to e-mail advertisements. The company has decided to study the process by evaluating all combinations of two (2) options of the three (3) key factors: E-Mail Heading (Detailed, Generic); Email Open (No, Yes); and E-Mail Body (Text, HTML). Each of the combinations in the design was repeated on two (2) different occasions. The factors studied and the measured response rates are summarized in the following table.

Write a two to three (2-3) page paper in which you:

  1. Use the data shown in the table to conduct a design of experiment (DOE) in order to test cause-and-effect relationships in business processes for the company.
  2. Determine the graphical display tool (e.g., Interaction Effects Chart, Scatter Chart, etc.) that you would use to present the results of the DOE that you conducted in Question 1. Provide a rationale for your response.
  3. Recommend the main actions that the company could take in order to increase the response rate of its e-mail advertising. Provide a rationale for your response.
  4. Propose one (1) overall strategy for developing a process model for this company that will increase the response rate of its e-mail advertising and obtain effective business process. Provide a rationale for your response.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Build regression models for improving business processes.
  • Design experiments to test cause-and-effect relationships in business processes.
  • Use technology and information resources to research issues in business process improvement.
  • Write clearly and concisely about business process improvement using proper writing mechanics.


Available Solutions
$ 25
Case Study 2: Improving E-Mail Marketing Response

Answer Posted By

  • gallantkellly
  • Questions : 147
  • Solutions : 336
Solution Description

xxxxxxxxxxxxxx 510 xxxx 8 xxxx STUDY x IMPROVING xxxxxx MARKETING xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Study xx Improving xxxxxx Marketing xxxxxxxxxxxxxxxxxxxx /> Due xxxx 8 xxx worth xxx points

Read xxx following xxxx study.

Students, xxxxxx view xxx “Submit x Clickable xxxxxx Assignment” xx the xxxxxxx Center.

Write x two xx three xxxxx page xxxxx in xxxxx you:

  1. Use xxx data xxxxx in xxx table xx conduct x design xx experiment xxxxx in xxxxx to xxxx cause-and-effect xxxxxxxxxxxxx in xxxxxxxx processes xxx the xxxxxxxxxxxxxxxxxxxxxxxxxxxxx the xxxxxxxxx display xxxx (e.g., xxxxxxxxxxx Effects xxxxxx Scatter xxxxxx etc.) xxxx you xxxxx use xx present xxx results xx the xxx that xxx conducted xx Question xx Provide x rationale xxx your xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx the xxxx actions xxxx the xxxxxxx could xxxx in xxxxx to xxxxxxxx the xxxxxxxx rate xx its xxxxxx advertising. xxxxxxx a xxxxxxxxx for xxxx response.
  2. Propose xxx (1) xxxxxxx strategy xxx developing x process xxxxx for xxxx company xxxx will xxxxxxxx the xxxxxxxx rate xx its xxxxxx advertising xxx obtain xxxxxxxxx business xxxxxxxx Provide x rationale xxx your xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx assignment xxxx follow xxxxx formatting xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx typed, xxxxxx spaced, xxxxx Times xxx Roman xxxx (size xxxx with xxxxxxxx margins xx all xxxxxx citations xxx references xxxx follow xxx or xxxxxxxxxxxxxxx format. xxxxx with xxxx professor xxx any xxxxxxxxxx instructions.
  3. Include x cover xxxx containing xxx title xx the xxxxxxxxxxx the xxxxxxxxxxxxxxx name, xxx professor’s xxxxx the xxxxxx title, xxx the xxxxx The xxxxx page xxx the xxxxxxxxx page xxx not xxxxxxxx in xxx required xxxxxxxxxx page xxxxxxxxxxxxxxxxxxxxxxxxxxxxx specific xxxxxx learning xxxxxxxx associated xxxx this xxxxxxxxxx are:

    • Build xxxxxxxxxx models xxx improving xxxxxxxx processes.
    • Design xxxxxxxxxxx to xxxx cause-and-effect xxxxxxxxxxxxx in xxxxxxxx processes.
    • Use xxxxxxxxxx and xxxxxxxxxxx resources xx research xxxxxx in xxxxxxxx process xxxxxxxxxxxxxxxxxxxxxxxxxxxxx clearly xxx concisely xxxxx business xxxxxxx improvement xxxxx proper xxxxxxx mechanics.


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